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About Formulate:

We believe that AI technology should not be reserved for new problems – it should also be used to solve classic business problems. This is why we are on a mission to put advanced AI technology in the hands of retail decision makers, so that they can know what promotions to execute, create more profitable stores and get happier end customers. 

At Formulate we thrive on helping our customers by constantly improving our business. The best way to do this is to build the right team and giving people the space to be different – we believe there is a strength in combining seriousness with a touch of quirkiness. You’ll join a high-performing, purpose-driven team with big hearts that will help you advance your skills and adopt the growth mindset which is essential to the success of our company. 

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About the role:

As we are accelerating our international growth we are looking for a driven Commercial Manager. You will be responsible for closing and up-selling deals to retailers across Europe. You thrive on succeeding as a team member and have a consultative way of selling. Our customers are mid to large sized retailers. You will work closely with the commercial team and report to the CRO. 

Perhaps you have worked within retail or near retail in a previous life? Or you might have sold products or services to retail? In any case, you like the idea of serving an under-served industry with analytics that really makes a difference. With your consultative approach and your know-how, you can truly help customers to become more successful. 

Key responsibilities: 

Some of your key responsibilities will be:

  • Find new business and maintain business dialogues with potential customers from early stage to closing
  • Creating business cases, presenting and negotiating 
  • Upsell accounts with the help from on-boarding and customer success teams


  • Market based salary
  • Additional insurance for healthcare
  • Workplace wellness grant (gym or other activities)
  • Beneficial retirement savings plan
  • Centrally located office in the heart of Stockholm


  • Fluent in English, additional European languages is a plus
  • Higher education
  • Experience working with Salesforce is a plus
  • Experience from B2B sales

If you think this sounds interesting, let's get in touch! We'd love to meet you.

Or, know someone who would be a perfect fit? Let them know!


Tegnérgatan 34
11359 Stockholm Directions +46 (0) 8-446 836 45

Perks & Benefits

  • Fun and geeky team

  • Work with cool and new technologies

  • Office by beautiful Tegnérlunden in the middle of Stockholm with music room equipped with piano and guitars

  • Gym sponsorship

Employee testimonials

"My colleagues really is what makes Formulate great. Working with people like you, having fun and building exciting tech."

Witold, Developer

"I like the combination of meeting scientists, working together with developers, applying machine learning. And the fact that what you say and do really matters. And that your work really is appreciated!"

Aleh, Data Scientist

Already working at Formulate?

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