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Demand Generation Director 🚀

Do you have a growth mindset and thrive on enabling sales through digital marketing? Join us on our journey to build the number one SaaS in retail analytics.
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About Formulate:

We believe that AI technology should not be reserved for new problems – it should also be used to solve classic business problems. This is why we are on a mission to put advanced AI technology in the hands of retail decision makers, so that they can know what promotions to execute, create more profitable stores and get happier end customers. 

At Formulate we thrive on helping our customers by constantly improving our business. The best way to do this is to build the right team and giving people the space to be different – we believe there is a strength in combining seriousness with a touch of quirkiness. You’ll join a high-performing, purpose-driven team with big hearts that will help you advance your skills and adopt the growth mindset which is essential to the success of our company.

Want to know more? Visit www.formulate.app

About the role:

As we are accelerating national-and international growth we are looking for a driven, hands-on Demand Generation Director, who will be responsible for executing our marketing programs and driving our digital lead generation, helping enterprise prospects through the sales funnel. The role will be an important part of the wider goal of improving our customer acquisition process and we believe this role will be a key differentiator to scale as an enterprise SaaS solution.

As a person, you love coming up with new ways of helping customers through the funnel, you like to help and challenge the sales team, you enjoy trying new ideas and measuring what works and why. You probably have some experience in marketing automation, lead generation and ABM. 

Key responsibilities: 

Some of your key responsibilities will be:

  • Increase the number of qualified leads each month 
  • Lead the demand generation to drive predictable, scalable, and repeatable pipeline and revenue
  • Drive all inbound and outbound demand generation channels, such as our website, email, SEM, digital advertising, SEO, webinars, and ABM
  • Ensure our brand message and visual profile is on point in all channels
  • Find new innovative and cost-efficient ways of getting customer traction

You will work closely with the sales team, and report to our Head of Product & Marketing.


  • Market based salary
  • Additional insurance for healthcare
  • Workplace wellness grant (gym or other activities)
  • Beneficial retirement savings plan
  • Centrally located office in the heart of Stockholm

If you think this sounds interesting, let's get in touch! We'd love to meet you.

Or, know someone who would be a perfect fit? Let them know!


Tegnérgatan 34
11359 Stockholm Directions info@formulate.se +46 (0) 8-446 836 45

Perks & Benefits

  • Fun and geeky team

  • Work with cool and new technologies

  • Office by beautiful Tegnérlunden in the middle of Stockholm with music room equipped with piano and guitars

  • Gym sponsorship

Employee testimonials

"My colleagues really is what makes Formulate great. Working with people like you, having fun and building exciting tech."

Witold, Developer

"I like the combination of meeting scientists, working together with developers, applying machine learning. And the fact that what you say and do really matters. And that your work really is appreciated!"

Aleh, Data Scientist

Already working at Formulate?

Let’s recruit together and find your next colleague.

  • Aleh
  • Andreas
  • Anna
  • Artem
  • Arvid
  • Christofer
  • Moa Bergstam
  • Robert
  • Robin
  • Witold

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